Best Western Case Study
Krol Media was hired for the grand re-opening of the Best Western-University Inn, Steubenville. As we shopped stories on the grand
re-opening of the hotel, we went beyond the standard press releases on the remodeling and investment in new amenities and developed a story on the impact the hotel had on the local economy. This strategy resulted in coverage beyond new renovation announcements and positioned the story to business-related media outlets. Articles ran in business sections of newspapers and interviews were secured on business-oriented radio and television programs that caught the attention of a wide-range, yet beneficial audience for the hotel. This campaign led to several other projects in markets across the country.