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Our Team
Krol Media has an extensive range of experience and expertise. Our team is comprised of a dynamic group of talented public relations and marketing professionals whose specialties are as diverse as the clientele we serve. Collectively our team develops customized strategies that directly fit the needs and goals of our clients to deliver the desired results.
Susan Krol, CEO and President
Susan Krol started her career in radio advertising with a position at WMBA in Ambridge and then at WBVP and KISS in Beaver Falls. Susan joined KDKA Radio in 1987 and after working as an Account Executive advanced to Local Sales Manger. In 1998, Susan was promoted to General Sales Manager of the station overseeing and managing the sales efforts of all local and national advertising. During her tenure at KDKA Radio, Susan had the opportunity to work under the ownership of Westinghouse, CBS and Infinity Broadcasting, each providing extensive training and strong disciplines in strategic planning in all aspects of advertising. It was this career success and experience that steered her to venture into her own consulting business in 2005 which ultimately led to the inception of Krol Media Associates, LLC in 2006.
Jeffrey Krol, Owner & Accounting Supervisor
Jeff brings over 20 years of comprehensive experience in media accounts receivable and payable, making him a key figure in managing the financial operations at Krol Media. His expertise ensures seamless day-to-day interactions and financial oversight for all clients, where he plays a pivotal role in maintaining the accuracy, efficiency, and integrity of client accounts and transactions. Jeff’s deep knowledge of the media industry’s financial landscape allows him to provide strategic insights and support that contribute to the company’s success and long-term client relationships.
Matthew Krol, VP, Green Bay Operations
Matthew is a results-driven, data-focused leader with extensive experience using analytics and performance metrics to drive measurable results for organizations of all sizes. Combining a strategic, data-first approach with hands-on digital marketing expertise, he has built a strong presence across multiple social media platforms, generating more than 2 million views and attracting thousands of followers.
Dacia Moran, Marketing & Public Relations Account Executive
An experienced Marketing Account Executive, Dacia has been with Krol Media Associates since May 2008, specializing in comprehensive public relations campaigns, media outreach, digital and email marketing, advertising initiatives, and social media strategy. With a strong focus on enhancing brand visibility and audience engagement, Dacia develops and maintains key media relationships to secure targeted coverage, coordinates cross-platform advertising efforts, and manages impactful digital and social media strategies to drive client success. Dacia oversees client accounts and is responsible for coordinating public relations campaigns, conducting media outreach, and developing marketing strategies.
Steve Campbell, Director of Digital Sales
​Steve Campbell is a highly respected expert in television and digital marketing, with more than 24 years of experience. Throughout his career, Steve has developed a strong reputation for his expertise in website development, SEO, and implementing comprehensive digital and online advertising strategies. His proven track record of strategic planning, flawless execution, and detailed reporting ensures successful digital campaigns that drive results for every client. Steve’s hands-on approach and meticulous attention to tracking and optimizing each campaign set him apart in the industry. Clients and colleagues alike know him for his unwavering commitment to delivering measurable success. His primary focus is on creating and refining online strategies that elevate clients' digital presence, boost engagement, and generate meaningful business outcomes. With Steve at the helm of digital sales, clients can expect a blend of innovation, precision, and dedication that leads to sustained digital growth.
Steven Campbell, Digital Advertising Specialist
Steven specializes in digital advertising with a strong track record of delivering results. A participant in the Google Partners program, he stays updated on the latest digital technologies and trends. His expertise includes social media advertising on platforms like Facebook, Instagram, Snapchat, and LinkedIn, as well as video advertising on YouTube and various streaming services. Steven is also skilled in pay-per-click (PPC) advertising and effectively manages advertising budgets ranging from $500 to $100,000 per month. With his ongoing education and hands-on experience, he is a valuable asset for clients seeking to optimize their digital presence and achieve a strong return on investment.