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Our Team

Krol Media has an extensive range of experience and expertise.  Our team is comprised of a dynamic group of talented public relations and marketing professionals whose specialties are as diverse as the clientele we serve.  Collectively our team develops customized strategies that directly fit the needs and goals of our clients to deliver the desired results.


Susan Krol, CEO and President

Susan Krol started her career in radio advertising with a position at WMBA in Ambridge and then at WBVP and KISS in Beaver Falls. Susan joined KDKA Radio in 1987 and after working as an Account Executive advanced to Local Sales Manger. In 1998, Susan was promoted to General Sales Manager of the station overseeing and managing the sales efforts of all local and national advertising. During her tenure at KDKA Radio, Susan had the opportunity to work under the ownership of Westinghouse, CBS and Infinity Broadcasting, each providing extensive training and strong disciplines in strategic planning in all aspects of advertising. It was this career success and experience that steered her to venture into her own consulting business in 2005 which ultimately led to the inception of Krol Media Associates, LLC in 2006.


Sara Faletti,  Account Executive

Sara is a Slippery Rock University graduate and brings more than a decade of marketing and media experience to the team.  Now an independent consultant, Sara got her start at Butler County Tourism & Convention Bureau where she accumulated a wealth of skills, including writing, editing, marketing, public relations, social media, event planning and more.


Dacia Moran, Media Buyer

Dacia has been working with Krol Media for over 10 years. When it comes to advertising for our clients on Television and Radio, Dacia works tirelessly to ensure our clients are put in the best light all while making sure clients' budgets remain firm.

Kimberly Windisch,  Senior Public Relations Account Manager

Kimberly has been spearheading successful public relations campaigns for Krol Media since 2008 on both local and national levels. Kimberly is methodic and thoughtful in her development and outreach, which has resulted in many successful campaigns.

Vicki Shipley, Graphic Designer

Vicki has 25 years of experience in all aspects of graphic design. Vicki is creative, fast and detail-oriented with her designs and creates beautiful artwork that best encapsulates a client’s business and messaging. 

Steve Campbell, Digital Advertising Specialist

Steve Campbell a well-respected television and digital marketing veteran with more than 24 years of experience, Steve has worked on website development, SEO and now is dedicated to implementing effective digital and online advertising plans. Steve's expertise, strategic planning, professional execution and detailed reporting create successful digital campaigns and outcomes for our clients.    

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