Family House Case Study
Family House provides a “home away from home” for patients and families traveling to Pittsburgh for medical care. By 2010, their annual fundraising event, Family House Polo, had seen a decline in awareness, attendance, and financial support, impacting its ability to generate funds for this crucial mission.
That year, Krol Media was brought on board to reenergize the event through a comprehensive public relations and marketing strategy aimed at restoring its visibility and success. Krol Media crafted a multi-dimensional campaign that included strategic media buying, public relations efforts, and targeted media outreach. Leveraging media relationships, Krol Media secured high-profile interviews, commercial placements, and partnerships aimed at maximizing exposure and ticket sales. Additionally, Krol Media introduced new sponsorship opportunities, broadening the base of support for the event.
With Krol Media as a dedicated partner, Family House Polo saw a remarkable turnaround. Each year from 2010 to 2014, the event achieved record-breaking attendance and financial gains. The revitalized Family House Polo not only elevated public awareness but also strengthened community involvement and boosted Family House’s capacity to support more families.
This partnership underscores Krol Media's ability to transform event outcomes through innovative marketing and PR strategies, helping Family House sustain and expand its impact on Pittsburgh’s medical community.
