Beverly’s PGH is a Pittsburgh-based nonprofit dedicated to bringing joy to children experiencing homelessness by providing memorable birthday celebrations. Since 2016, Krol Media has partnered with Beverly’s Birthdays to enhance its visibility, build community support, and attract corporate sponsors.

 

Our initial strategy focused on raising Beverly’s market presence through strategic public relations outreach, crafting compelling stories to appeal to local and national media. Through consistent, targeted efforts, Krol Media secured extensive coverage across Pittsburgh’s major media outlets, establishing Beverly’s PGH as a recognized and beloved local organization. Expanding this reach nationally, Krol Media successfully placed Beverly’s story in The Washington Post, NBC News with Lester Holt, Good Morning America, People Magazine, and many other high-profile publications, significantly elevating Beverly’s national profile.

 

Beyond media coverage, Krol Media collaborates with Beverly’s Birthdays to build valuable corporate partnerships, strengthening the organization’s network of financial supporters. This strategic approach has not only broadened Beverly’s reach but also increased donations, helping expand their impact in the Pittsburgh region and beyond.

 

Krol Media’s ongoing work with Beverly’s PGH exemplifies the power of strategic PR in growing nonprofit missions, allowing Beverly’s to reach and celebrate more children in need each year.