Pressley Ridge is a social impact organization dedicated to strengthening families and communities across Pennsylvania, Ohio, West Virginia, Maryland, Virginia, and Delaware. Through more than 70 innovative programs, including foster care, mental health, and behavioral health services, Pressley Ridge provides families with the resources and support they need to thrive.

 

In 2016, Pressley Ridge partnered with Krol Media, entrusting the firm to serve as its complete marketing and public relations department. Krol Media effectively became an extension of the Pressley Ridge team, collaborating closely to develop a comprehensive, multi-faceted marketing strategy. This strategy includes a robust mix of national and local media buys, along with a targeted digital advertising plan designed to drive traffic to the Pressley Ridge website and communicate their mission through a multi-layered messaging approach. Krol Media developed and executed a multi-region digital marketing strategy to expand the reach of HR-related employment ads, increasing exposure for targeted job opportunities at Pressley Ridge.

 

Krol Media's public relations efforts have driven substantial brand awareness and engagement for Pressley Ridge, securing consistent earned media coverage across all six states they serve. The integrated marketing plan has not only enhanced Pressley Ridge’s visibility but has also contributed to measurable growth in community engagement, donor support, and program participation. This multi-market reach and impact underscore the effectiveness of Krol Media's approach, establishing Pressley Ridge as a trusted advocate for family and community resilience.

 

Through this partnership, Krol Media has reinforced Pressley Ridge’s mission to empower families and communities, helping them reach more individuals in need and broadening the organization's impact across the region.